Were you aware? The natural protective layer on your baby's skin can be worn away by frequent usage of water and towel. To keep your baby's skin soft, Johnson's Baby Skincare Wipes are particularly made with novel water-saturated fiber that weighs three times as much as moisturizing lotion. Every wipe is enhanced with hydrating components that reduce flakiness from dry and cracked skin, defend against redness and irritation, and calm skin. Johnson's Baby Skincare Wipes offer soft, loving treatment for newborn skin that is as gentle as pure water. Moms rely on Johnson's because it's consistently mild, gentle, and efficient.