In India, Amul and butter go hand in hand. Indian consumers have been enjoying Amul Butter's taste for several generations over the past 60 years. Almost every Indian household must have Amul Butter on the breakfast table because of its absolutely delicious taste. Since 1950, Indian consumers have been a member of the Utterly Cute Amul Butter Girl.The Amul Butter topical is acknowledged as one of the world's longest-running advertising campaigns.